Weaving Two Visions into One

Blakely Whitehead knows fabrics. Starting her career in textiles and then moving into opening her own boutique, Willow Park, eight years ago—she pulled that same eye for texture, pattern, and wearability into the retail world. Only this time, it was combined with her love of fashion you can actually live in.

At Willow Park, she’s become known for curating gorgeous pieces that get worn—not just admired. Her racks feature brands like Hunter Bell and Cleobella: soft, thoughtful styles that Southern women reach for again and again. Outfits that feel just as right at church as they do at soccer practice or cocktails with friends.

“I truly love our customers so much,” Blakely says. “And it kept getting harder and harder to see them represented in the lines being produced in the current market—especially at a price point that feels really good. I don’t need my dress to have cutouts or not be able to make it through a single wash cycle. I needed pieces I could grab several times a week that made me feel good, put together, but not like I was trying to be someone I’m not.”

She’d already been designing for years—quietly producing small runs of her own line, Saule Parc, based on what her customers were asking for but she couldn’t find. Pieces with the softness, ease, and versatility Willow Park had become known for—but with her own imprint.

By 2025, it was time to do more. Not just limited runs. Not just what she could fit in between vendor follow-ups and backend admin. She was ready to scale the line—and give it the energy it deserved.

What Changed Behind the Scenes

As Saule Parc started to grow, Blakely knew the reality: something had to give. Not her standards. Not her store. But the way the backend was eating up her team’s time—and hers.

She didn’t want Willow Park to feel like a second priority. It deserved just as much intention as ever. But between managing purchase orders, following up with vendors, and tracking what was late or incorrect, it was getting harder to protect time for anything new.

That’s when she brought in Inventor-Ease.

There wasn’t a big pitch. There wasn’t even a fully built product yet. Just a shared understanding between two retail professionals who’d both lived the chaos—and wanted better.

“Blakely said yes to Inventor-Ease before we really even knew exactly what we were going to offer,” says cofounder Victoria Winter. “We just knew we were going to help this industry we love so much. And what better store to start with than one as beautiful and intentional as what Blakely has built.”

Inventor-Ease didn’t add more tools to the mix. We got to work—quietly syncing with her team, logging POs before they arrived, tracking what was owed, what was missing, what was incorrect. With the vendor claims package added on, even damaged goods and billing errors were taken off her team’s plate.

And her team? They didn’t just get relief—they got room to rise.

“They were ready to move beyond data entry,” Victoria says. “They became quality checkers, floor-prep pros—making sure what arrived was actually what was ordered, and that it was worthy of the floor.”

The Shift

Willow Park didn’t slow down. It got sharper.

Receiving time dropped. Inventory hit the floor faster. The team didn’t have to track down reps or dig through email chains. Everyone moved with more clarity, more confidence, and more calm.

And for Blakely, that space—mentally and practically—meant she could go all in on Saule Parc without feeling like she was letting go of what she’d already built.

“Victoria and Inventor-Ease came in at the perfect time,” she says. “They wove into our team so seamlessly. Everything just felt lighter. And more proactive.”

Founders Note from Victoria

“Blakely was someone I admired from afar for years. Her taste, her business, the way she built Willow Park with so much intention—it always stood out.

When I hit a really unique pain point in my career, one I knew she had faced too, I slid into her DMs. She responded immediately. Sent me her number. Picked up the phone and just listened. I didn’t need a fix—I needed someone who got it. And she did.

For her to become the first client we signed with Inventor-Ease was such a full-circle moment. It still gives me chills.

Blakely and I’s relationship represents the shift I’m most proud to be part of in this industry. No more working in silos. No more waiting for someone else to solve the pain points that are piling up faster than ever.

For Blakely, it was seeing her customer less and less represented in the market—and making something better for her.

For me, it was watching the workload on retailers grow while the “solutions” out there kept targeting eComm teams sitting behind a desk all day. Or worse, just offering opinions on how to run your store better—without actually taking anything off your plate.

I always wanted a real team member. Someone to run the backend so I could focus on the creative, and trust that the rest was handled. Blakely is living her solution, and I’m living mine.

It has been such a dream to do that side by side in our own unique ways.”

— Victoria Winter, Cofounder, Inventor-Ease

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