Here's something that surprises a lot of brick-and-mortar retailers: your Shopify store isn't just for shipping orders. It's the first place new customers look before they decide to visit you.
Think about the last time you heard about a restaurant. What did you do? You Googled it. Checked the menu. Looked at photos. Made a decision before you ever walked in. Your store is no different.
The 80% stat is real
Multiple retail studies show that roughly 80% of consumers browse online before visiting a physical store. They want to know what you carry, what brands you stock, and what kind of prices to expect. If your Shopify site has 12 products from 2023, that's the impression they get.
Even if you never ship a single order, your online catalog tells people: "We're active. We're stocked. We're worth the trip."
Smart assistants need data too
AI shopping assistants — the kind built into Google, ChatGPT, and other tools — can only recommend stores that have accurate, up-to-date product data. If your catalog is sparse, you're invisible to these systems. A complete catalog means you show up when someone asks "where can I find Corkcicle tumblers near me?"
Getting products online doesn't have to be painful
The reason most brick-and-mortar stores have empty or outdated catalogs is simple: it takes forever to add products manually. Type every title. Write every description. Set every price. Upload every image. For every single product. That's exactly the problem we built Inventor-Ease to solve.
Upload a purchase order, and our system reads every line item, writes product descriptions with SEO, and publishes to Shopify. What used to take days happens in minutes.